Material Guided Analyses

Bringing technique and materialization to the front of the design process can help focus the case analyses and result in original findings that naturally apply.

Students learn to concurrently operate the stages of a design process.












Information Processing

Now that a Program of Demands has lost its strict defenition and matures in process, including information progressively into the design becomes necessary.

Students learn to process the continuous increasing stream of information.

Critical Beauty

Beauty has been suspicious in an age of styling and seduction. However aesthetics can play a balancing and opening-up role in the abundance of information.

Students learn to create convincing critical designs, in equilibrium of significance and beauty.



Apprehensive Knowledge

Although designers feel the urge to built comprehensive subject knowledge, currently experiential know-how suffices.

Students learn how experimentaly coping with the subject generates apprehensive knowledge on the subject .


Fullness counteracts the idea of 'Tabula Rasa'. Instead of starting from scratch, fullness embraces complexity without exclusion. The existing situation is challenged to reval its overlooked qualities.

Students learn to analyse the existing situation in a way that inspires the Program of Demands.



Where branding positions a product, systemizing all posible functioning focusses on creating an alternative strategy.

Students learn to use references as arguments to position new strategies for functioning.


Reinterpretation is an alternative to problemsolving. Instead of boiling down the situation to a problem, the circumstances are enriched by new views in which possibilities open up.

Students learn to broaden their interpretations and find multiple interconnections.